Experts in skin health
since 1865

 

At Cuticura, we have over 150 years of experience in protecting and healing skin. We’ve made it our mission to create innovative products that care and protect for your skin and are experts in developing products that improve your wellbeing. Giving you peace of mind as you and your family get on with your life.

Protecting since 1865, you are in good hands.

See how the advertising of Cuticura has evolved over the years to capture the changing mood of the nation...

The beginning...

The beginning...

Cuticura Mildly Medicated Soap has been a staple item in people's bathroom cupboards since 1865. Originally manufactured by Potter Drug and Chemical company, the formula has remained relatively unchanged throughout the years.

Manly Soap

Manly Soap

With its reputation for giving the user beautiful skin spreading throughout the US, the popularity of Cuticura Soap grew year on year with men and women alike. Adverts in the 1890s boasted about being the world’s greatest blood purifier and humour cure as well as giving you great skin.

Popular with millions

Popular with millions

By the turn of the century Cuticura Soap was loved by millions of women worldwide. Trusted to preserve, purify and cleanse even the most delicate of skin, this little blue soap was seen as a priceless must have for all.

Scroll through and see how Cuticura packaging has changed over the last 150 years...

1890s

Cuticura Ointment

In the 1890s, this small metal tin of Cuticura Ointment was a regular sight on peoples bathroom shelves.

Cuticura Ointment

Cuticura Soap

Black and orange was the colour of choice for everyone’s favourite soap packaging in the 1900s.

Cuticura Soap

Cuticura Ointment

By the 1920s, Cuticura Ointment could already boast over 80 years of being the nations favourite.

Cuticura Ointment

Cuticura Talc

In the 1970s, our Mildly Medicated Talcum Powder packaging looked brighter and bolder.

Cuticura Talc

Cuticura at 150

To celebrate 150 years of skin protection, we launched our silver celebration packs, make sure you pick one up and try it today.

Cuticura at 150

Tested and approved

A test of 100 users agreed that 85% of people independently tested believed their skin felt soothed.

Tested and approved

Present

Cuticura Talcum Powder and Soap

conditions

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See how the advertising of Cuticura has evolved over the years to capture the changing mood of the nation...

It’s bathtime

It’s bathtime

Cuticura Mildly Medicated Soap is so gentle that in the 1920s it was the trusted soap for mothers to use on their little ones! With its soothing properties which help to calm rashes and sore skin it was a regular at bath time!

Golfer's rash

Golfer's rash

Although Cuticura soap couldn’t guarantee a hole in one, many used it after exercise in the 1930s to help clear heat rash and sooth irritation.

A girl’s best friend

A girl’s best friend

In the 1950s Cuticura was bathed in the spot light with the launch of a new shampoo. Glamorous ladies up and down the country couldn’t wait to get their hands (and hair!) on this new product.

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